Catalyst Interactive Advertising Awards
- Deadline for Entries: August 14th
- Presented at J.D. Power and Associates Automotive Internet Roundtable
Judges
This year the Catalyst Awards will be judged by a panel of experts from the Automotive, Advertising, Media and Press. These industry experts are all at the top of their respective fields and will review entries to provide perspectives drawing on their own experiences.
Scott Bremner
Creative Director, Siltanen and Partners
Born in Glasgow Scotland, raised and educated in New England, Scott's career began in Boston at BBDO as an Art Director. There he worked on Fidelity Investments, Bank of Boston and Sheraton and was named "rookie of the year" by Adweek after his first year out of school.
He then accepted a position in Los Angeles at Dailey and Associates where he worked on Honda Motorcycles, California State Lottery and Armorall. He then was offered a position at Della Femina McNamee and after much success, he left DFM for the opportunity to help launch a then unknown luxury brand called Lexus. He joined Team One Advertising where he helped to establish the Lexus brand and set some very high standards for automotive collateral and was an integral force in the creation of the interactive department.
After seven years at Team One, Scott moved on to develop his own agency named Blackboard where he oversaw all creative on such accounts as Infiniti, Kirin, K-Swiss, LivHome, Century City Shopping Center, XDrive.com, Herradura Tequila, Glendale Federal Bank and The Getty Center. He then partnered with Hamon and Associates as Creative Director. Where he helped build the agency by winning several new accounts including Hyundai, Bosch, The Port of Los Angeles, Aman resorts and The Related.
Most recently Scott joined Siltanen and partners as Creative Director to work on Suzuki, Public Storage, Panda Express and Quiznos.
His work has appeared in The One Show, The Clios, The NYAD Club, NY Festivals, The ADLA, The Beldings, The Hatch Show, BDAD, The International Automotive Awards, The Creative Club of Boston, Applied Arts Awards, Photo/Design, How, Print, Graphis, & Communication Arts.
Jim Elliott
Creative Director, Goodby
Jim Elliott is a creative director and writer at Goodby, Silverstein & Partners in San Francisco where, over the last two and a half years, he has worked on Hyundai, Häagen-Dazs, Denny's, HP, American Century Investments and Comcast —to name a few.
Previously, Jim was a creative director, writer and partner at Cole & Weber United in Seattle, Washington. By way of Mullen Advertising in Wenham, Massachusetts, the Portfolio Center in Atlanta, a bachelor of arts degree from the University of Pennsylvania, a brief period of mischief and mayhem at a New England boarding school and, prior to that, a hillbilly upbringing in the sticks of North Carolina.
Awards include D&AD, Cannes, CLIO, AICP, Communication Arts, The One Show, The Art Directors Club, Stephen E. Kelly, Effie Worldwide, National ADDY, Radio-Mercury, The Web Marketing Association and the Yahoo! Big Idea Chair. Additionally, Jim's work for both Nike and Häagen-Dazs are on permanent display at the MoMA.
He currently resides in Berkeley, CA, with his wife Sharlyn and his Labrador Retriever Teej, and he would like you to know that he rarely speaks in the third person like this.
Jean Halliday
Detroit Bureau Chief, AdvertisingAge
Jean Halliday covers the auto beat and related industries as the Detroit bureau chief of Advertising Age. The Long Island, New York native joined Ad Age in that position in March 1996. The graduate of New Jersey's Rider College also worked at Ad Week as Detroit Bureau Chief and Crain's Detroit Business. She started in journalism as a news script writer for XWYZ AM, then an ABC-owned and operated radio station in Detroit.
Eve Maidenberg
VP Marketing, Jumpstart Automotive Media
Born in South Africa, Eve and her family moved to Cleveland, OH when she was three years old. At 17 Eve moved to New York City where she earned her BFA in Graphic Design and Advertising from The School of Visual Arts. Eve began her career working at several small design shops in New York, cutting her teeth in the interactive space by designing and programming websites for a variety of clients. Eve quickly moved on to work at Digitas New York on integrated campaigns for Starwood Hotels, American Express, AT&T Wireless, Allstate Insurance and Pfizer.
In August of 2005, Eve relocated to the San Francisco Bay Area with her husband and small child. Here she began working at Modem Media leading the creative development for Enbrel, Amgen/Wyeth's RA treatment drug. After successfully launching an unbranded communication strategy for Enbrel, Eve left Modem to start an internal creative team at the growing Jumpstart Automotive Media.
Eve now spends her days defining the Jumpstart brand, developing the company's thought leadership position and coming up with cool ways to integrate Jumpstart's publisher content into innovative marketing programs.
Eve lives with her husband and two children in Oakland, CA. When not in the office she can often be found at a local farmer's market, yoga class or swimming laps.
Olivier Rabenschlag
Creative Director, TBWA
Olivier was born in Germany and moved to the UK when he was 19. This is where the majority of his experience has been after graduating from Bucks College and working at agencies such as Ogilvy, Play and Dare in London. Whilst at Dare he created the highly acclaimed Axefeather.com. He also became the agency's first interactive director who directed the Sony Ericsson W800 ads in collaboration with Bartle Bogle Hegarthy. In 2006, Olivier joined Crispin Porter & Bogusky in Miami to work on Ask.com, Burger King, Coke Zero, KNOW HIV/AIDS, Sprite and VW. After recovering from Crispin later on in New York and working as Associate Creative Director in various agencies and production companies he moved to Los Angeles in 2008 to join TBWA\Chiat\Day. He was hired as Creative Director to develop the agency's digital capabilities and helped win the global Visa account.
His work has been recognized by most major advertising shows including D&AD, Cannes Lions, The One Show, Andy Awards, London International Advertising Awards, New York Festivals, BIMA, Campaign Digital Awards, DMA Echo Awards and the John Caples Awards.
Experience: AA, Activision, American Express, Ask.com, Axe, Barclays Bank, Cisco, COI, Film Four, Ford, Jaguar, Johnnie Walker, Kraft, Lynx, Old Navy, Pepsi, SAP, Sony Ericsson, Vodafone, Visa, VW, Wanadoo, Woolworths.
Chip Reingold
Chief Creative Officer, Blast Radius
Chip joined Blast Radius in 2008. Prior to that he spent the bulk of his career at Digitas, where he put his creative stamp on countless U.S. clients including Saab, Hewlett-Packard, Ericsson, Federal Express, American Express, Diet Coke, Celebrity Cruises, Gillette, and Delta Airlines.
During his long successful run with Digitas, Chip spent four years living in London where he was an integral player in the reincarnation and success of Digitas Europe, leading the efforts that won Lloyds TSB, The BBC, Yahoo! Europe, GlaxoSmithKline, General Motors Europe, Ericsson, Hewlett-Packard, and The Royal Bank of Scotland. In 2006, Chip returned "home" to the United States and took the Creative helm of Modem Media in San Francisco, working with clients such as Sony, Wells Fargo, Amgen/Wyeth, H-P, Microsoft, and Intuit.
Chip has many claims to fame. His work was chosen by Epica as the best European Online campaign of 2004 and has been recognized at Cannes Cyber Lion, Clio, One Show, the N.Y. Advertising Festival, among others. Chip also has had the unique distinction of having his work lampooned in "Zippy the Pinhead," a popular U.S. comic strip, and he was the visionary behind a revolutionary AIDS awareness ad complete with condom attached to the magazine page.
Chip's career began at Wells Rich Greene NY, where he worked on the famous Oil of Olay campaign: "I don't intend to grow old gracefully..." After moving to Boston, Chip joined Cosmopulous, Crowely & Daly, and from there went to Bronner Slosberg Humphrey, the precursor company to Digitas.
Chip received his B.A. in Communications from the University of New Hampshire. Despite this, he skis poorly.